Steal Like An Artist: The Book

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PORTRAIT OF THE ARTIST AS MARTHA STEWART

Saturday, July 11th, 2009

the chef's business model

In my life, the two women I’ve spent the most time around are my mom and my wife.

They both love to cook. They both own sewing machines.

They both love Martha Stewart.

They love Martha Stewart because they’ve learned from her. They trust her. They buy her books and her products because they feel loyal to her.

They love Martha Stewart kind of like I love Lynda Barry.

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d.i.y. lynda

A year ago I was sitting in a craft store here in Austin. I sat and doodled and ate cupcakes and watched my wife and all these women crafting, teaching each other, helping each other. There was such a sense of inclusiveness. It was as if everyone was saying to each other, “Yes! You can do this! We can do this! Join the club!”

Not long after that, I was watching a profile of Rachel Ray on TV. The folks who knew Rachel seemed to suggest that her success was not necessarily attributed to her abilities as a cook, but rather to her attitude and energy she projected to her viewers. The number one thing she was giving them was encouragement. She wasn’t just teaching them, she was saying, “You can do this!”

I started surfing some of the craft blogs my wife loves to read. It was a total revelation: by sharing and teaching, these women gained readers and loyal fans, and then sold their wares on Etsy and in books to those loyal fans.

And I realized: if artists want to learn a good business model, they should look to the craft community.

Turns out I wasn’t the only one thinking this way. Jason Fried, the founder of the software company 37 Signals (they have a terrific blog), when he gives a talk, he often claims that chefs are the best business entrepreneurs, because they know that sharing leads to more sales. He suggests that businesses emulate famous chefs. My friend Tim Walker summarized this bit in his notes on Fried’s 2008 SXSW session:

Fried notes that the famous big-name chefs (Emeril Lagasse, Mario Batali, et al.) SHARE a lot. Here are these big experts who are authorities in their field, and yet they’re sharing everything they know. Along the way they collect money from willing customers/users who buy their cookbooks, eat at their restaurants, buy their sauces at the grocery store, etc. Fried says you should figure out what it is YOU do that you can share with everybody else.

(I saw the same idea pop up in my friend Mike Rohde‘s sketchnotes of a Fried talk.)

What Fried said in a recent talk was: Figure out your what’s cooking show. Figure out what’s your cookbook.

Figure out how to be your own Martha Stewart!

Portrait of a Blog Post-In-Progress

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WAYS OF SEEING BY JOHN BERGER

Sunday, October 19th, 2008

WAYS OF SEEING by John Berger
see it bigger

Fantastic book based on the 1972 BBC miniseries, which someone has uploaded to Youtube, and I’ve assembled into one handy playlist for your viewing pleasure. Amazing how much the contents remain valid in the age of the internet.

The first essay is about art in the age of photography and reproduction, and is based on Walter Benjamin‘s essay, “The Work of Art in The Age of Mechanical Reproduction.” Benjamin’s idea was that in an era where an image can be easily reproduced, art might be “freed up” and become available to a mass audience.

I’ve recently been going back and forth with an artist friend of mine about his fine-arts-based world (where his collectors value the original, one-of-a-kind) and mine (where there is no original, only reproductions, on the blog, in the book, etc). Our ideas about making art are very similar, but our business models couldn’t be more different!

I was with him and our wives at an opening in an art gallery in town last night and couldn’t get over how uncomfortable I felt about the whole thing. There was free beer, sure, but no artist’s statement, no postcards, nothing. There was only a photocopy of the price list, along with some goofy map of the exhibit that related “culture vs. nature” or something cliched along those lines…

Why so uncomfortable?

First, the idea that anyone has $10,000 to spend on a piece of art boggles my mind. Second, I find it alienating, as someone without the $10,000 to spend on art, to not be able to “own” or “buy into” or “take home” some part of the work. Regardless of how much you love the art, there’s nothing he can sell to you, there’s nothing you can buy into, no way for you to show your support or love for the work. All you can do is snap a bootleg shot on your camera phone. You feel like a f*&%ing second-class citizen: You can look, but don’t touch. It’s worse than a museum: at least in a museum you can buy a postcard or a book in the gift shop.

Contrast this with my experience at Maker Faire earlier in the day, where the idea was: come make things with us. Everyone is encouraged to join in.

Take our friends Bleep Labs. They had:

  • Robots on sale for $125
  • T-shirts on sale for $20
  • Stickers for free

Art in the age of mechanical reproduction, indeed! Every level of merchandising was covered.

More thoughts on this to come.

ways of seeing ways of seeing

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NEW FRONTPAGE (AND STORE COMING SOON!)

Thursday, April 24th, 2008

new homepage

For those of you reading via RSS, pop over to my homepage real quick and check out the new front page and updated portfolio.

Why the change? I’m hoping that the front page will now be a more friendly portal to newcomers.

For those long-time readers, if you want to skip the frontpage and go straight to the blog, update your bookmarks:

http://www.austinkleon.com/blog/

I should also point out that there’s a new subscription options page. If the blog feed isn’t enough for you, you could always upgrade to the Blog + Tumblelog Superfeed!

And for those of you with eagle eyes, you’ll have noticed a (gasp!) shopping cart. Yeah, it’s just a teaser for now, but one of our projects this summer is trying to get some merchandise up for sale. We want to start small with maybe just some mini-poster prints, and then move on to bigger and better things.

A couple questions:

  • What’s the most successful way to sell products online? Paypal? Etsy? Ebay?
  • What would you like to see sold in my store? Prints of poems? Mini-comics? T-shirts?

If anybody has any advice or comments, please let me hear them!

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WEEKEND SKETCHBOOK

Monday, April 7th, 2008

Not all of the songs I write will be good ones. Actually, a lot of them will be ridiculously bad (experience has also taught me not to show those songs to anyone for obvious reasons). But when an honest, four-dimensional, hook-filled piece of humanity is finally born, there is a clue to recognizing it’s timelessness. There is a peaceful, non-judgmental appreciation that falls over me when I hear it, a feeling — or even a knowledge — that we songwriters really had nothing to do with its creation in the first place. It’s as if we were archaeologists at a dig and all we had to do was chip away the stone and brush away the sand that hid it from view. We were just lucky enough to be in the room that day when it showed up to sing to us.—Darrell Brown, “The Three Hs (Honesty, Humanity, Hooks)

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sketchbook page

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I met a printmaker a few weeks ago and he was going into his lengthy process, the many stages of sketches and drafts he goes through. He didn’t have a website, and I suggested that he should think about just starting a Flickr account and a blog to get himself out there, start a viewership, etc.

His response was, “I don’t want to start creating work for the internet.”

I asked him to explain.

He said, “A lot of the artists I know who start posting their stuff on the net…they start CREATING their work for the net.”

Now, as an artist who has embraced blogging whole-heartedly, at first I found this to be really, well, kind of backwards. I mean, my kind of ideal business plan for young artists these days is: embrace the net, put yourself online, create a readership, find a way to sell your stuff directly to your readership. Forget galleries, forget publishing deals.

But I have to admit: since I started blogging, my art has changed. Instead of writing short stories, I do visual poems. I’ve gone from thinking about doing a graphic novel to thinking about doing a webcomic.

It’s the nature of the beast: shorter, more visual, faster. A click of the mouse, and thousands of people can see my stuff and give me feedback.

And I wonder: is the internet helping me to think “big” or think “small”? Is using my blog as my primary artistic outlet limiting my work?

Back to the printmaker: he makes these huge, colorful monoprints—stuff that you probably can’t process on a tiny screen. How can putting it online help him and not detract from his vision?

My answer is to document the process-side of the work: the “small” stuff. The sketches, photos of the in-progress prints, etc.

But still, I wonder: does making our art live online create a temptation for us to think “smaller” not “bigger”? And as my friend Tim points out, maybe it’s not a bad thing?

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sketchbook page

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Narrative art is about storytelling in the clearest possible ways. In illustration an artist can direct what the eye sees first, second, and third. You could even parse an illustration as one would a sentence, with a subject, predicate, object, as well as adjectives and prepositions. Your eye, in about a nanosecond, may be tracked looking at the elements of “The Creation” (at Michelangelo’s firm direction) in this order: 1. The hand of God, 2. Who is a powerful and beneficent presence, 3. Who is reaching from his Heaven, 4. Surrounded by angels, 5. Touches and gives life to, 6. Adam, an ordinary guy, in the, 7. world below. The artist is in control and the picture tells a story. A very successful illustration! It is in the area of thinking in pictures that illustrators do the heavy lifting. The finishing of a piece of art is nothing compared to the struggle to get the thinking right. There must be extreme economy as well as meaning. To me where simplicity meets power is what constitutes eloquence, the big “E.” It’s the thing you work for.— Steve Brodner, excerpt from Freedom Fries

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sketchbook page

It’s time to kill. And it’s time to enjoy the killing. Because by killing, you will make something else even better live. Not enough gets said about the importance of abandoning crap.— Ira Glass on storytelling

Sunday afternoon I went to the Ransom Center to see Jack Kerouac’s original “scroll” manuscript for ON THE ROAD. It’s quite a sight—crumbling on the edges, but still very readable. Kerouac cut drawing paper into long strips and taped it together so that he could write uninterrupted, “spontaneous” prose. The scroll is essentially non-fiction: none of the names have been changed…

“I first met Dean not long after my father died.” That’s the way the first draft begins. He later changed it to say, “I first met Dean after my wife and I split up.”

Why?

The last line of the book mentions “Old Dean Moriarty the father we never found.” That would’ve made for such great symmetry! Losing the father, searching for the father, never finding him.

What happens when you kill something good?

There’s a part in the scroll that I don’t remember reading in the book that goes like this:

My mother once said the world would never find peace until men fell at their women’s feet and asked for forgiveness….[husbands] getting drunk while the women stay home with the babies of the everdarkening future…if these men stop the machine and come home—and get on their knees—peace will suddenly descend on the earth…

Boy, do I like that quote.

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MOO BUSINESS CARDS

Saturday, February 16th, 2008

I broke down tonight and ordered some business cards from Moo. They’re mini-cards: half the size of regular business cards, with images printed on the front, and contact information printed on the back. You select images from your Flickr account, crop them, and you’re ready to go. I’ll be getting 25 of each of these in a few weeks:

moo1.jpg
moo2.jpg
moo3.jpg
moo4.jpg

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