In my life, the two women I’ve spent the most time around are my mom and my wife.

They both love to cook. They both own sewing machines.

They both love Martha Stewart.

They love Martha Stewart because they’ve learned from her. They trust her. They buy her books and her products because they feel loyal to her.

They love Martha Stewart kind of like I love Lynda Barry.

* * *

A year ago I was sitting in a craft store here in Austin. I sat and doodled and ate cupcakes and watched my wife and all these women crafting, teaching each other, helping each other. There was such a sense of inclusiveness. It was as if everyone was saying to each other, “Yes! You can do this! We can do this! Join the club!”

Not long after that, I was watching a profile of Rachel Ray on TV. The folks who knew Rachel seemed to suggest that her success was not necessarily attributed to her abilities as a cook, but rather to her attitude and energy she projected to her viewers. The number one thing she was giving them was encouragement. She wasn’t just teaching them, she was saying, “You can do this!”

I started surfing some of the craft blogs my wife loves to read. It was a total revelation: by sharing and teaching, these women gained readers and loyal fans, and then sold their wares on Etsy and in books to those loyal fans.

And I realized: if artists want to learn a good business model, they should look to the craft community.

Turns out I wasn’t the only one thinking this way. Jason Fried, the founder of the software company 37 Signals (they have a terrific blog), when he gives a talk, he often claims that chefs are the best business entrepreneurs, because they know that sharing leads to more sales. He suggests that businesses emulate famous chefs. My friend Tim Walker summarized this bit in his notes on Fried’s 2008 SXSW session:

Fried notes that the famous big-name chefs (Emeril Lagasse, Mario Batali, et al.) SHARE a lot. Here are these big experts who are authorities in their field, and yet they’re sharing everything they know. Along the way they collect money from willing customers/users who buy their cookbooks, eat at their restaurants, buy their sauces at the grocery store, etc. Fried says you should figure out what it is YOU do that you can share with everybody else.

(I saw the same idea pop up in my friend Mike Rohde‘s sketchnotes of a Fried talk.)

What Fried said in a recent talk was: Figure out your what’s cooking show. Figure out what’s your cookbook.

Figure out how to be your own Martha Stewart!

Hit up our first Maker Faire yesterday at the Travis County Fairgrounds. Honestly, I think $25 is too much to charge for the experience, especially when there are so many folks with good things to sell…but there was a lot of fun stuff to see, and the weather was great.

My favorite thing was probably the Cyclecide — it’s basically a bunch of guitars tuned to different chords, and as the kids pedaled, the machine would strum a really peaceful and trippy chord progression.

This was a robot that looked really menacing, but just shot ping pong balls out into the barn.

Then we visited our friends at Bleep Labs and Curtis got to play with some Thingamagoops. Adam also introduced me to Will, the cartoonist behind Goopymart.

Here I am, hooked up to the Brain Machine.

Some woodcuts by the Amazing Handcock Brothers.

Great view of downtown from the fairgrounds.

A handful of buttons Meg picked up throughout the day.

The ridiculousness of Automusik.

I can’t really remember where I picked this up–I think it was at the booth of a printmaker…but there were some really cool icons in here. Go over to Green Map to check them out.

And I didn’t get a shot of the watermelon catapult, but I took notes.

See all my photos from Maker Faire on Flickr.

My wife loves to sew and she’s quite the craft-blog connoisseur, so this afternoon she dragged me over to the first Austin CRAFT Magazine Release Party for a little bit. Amazingly, I wasn’t the only guy there. I sat and doodled and ate cupcakes and watched everybody crafting, and it got me thinking about do-it-yourself, and how our generation as a whole is becoming more interested in making things. (Witness Maker Faire.)

I also started thinking about artists who not only make their art, they TEACH others how to make art. This, in a way, not only makes them even more beloved to their pre-existing fans, it also makes them new fans, and new patrons: when you teach someone how to make a certain type of art, you are, in effect, generating more interest for your art form, and creating more consumers for it.

But even more important, you’re welcoming people into a club. “You too can make art! It helps your soul grow! Join us!”

“The market for something to believe in is infinite.”

Not only that: the market for a club to belong to is infinite.